In 1999, Asian Association for Sport Management (hereafter called as AASM) was organizing by someenthusiastic scholars from Taiwan, Singapore, Thailand, China, Japan, and Korea. In September of 2002, AASM was formally established in Korea and hosted its historically first annual conference at National Korean Sports University, Seoul, Korea.

AASM is a professional organization in seeking of academic together with practical research and promotion in the field of sport management. The missions of AASM are as follows :

1. To encourage and promote original research in both theoretical and applied aspects of sport management theory and practice.
2. To assist in the dissemination of information and knowledge base in sport management.
3. To assist in the development of sport management programs and professional preparation programs for the mutual benefit and progress of AASM countries.
4. To organize or assist various congresses to promote and strengthen the purpose of AASM.
5. To publish proceedings and journals related to sport management.
6. To facilitate and develop relationship among academic institutions in Asia through participation in AASM programme of activities.
7. To collaborate with other associations having similar purposes.
Since its establishment, AASM explores its membership nations by degrees. Up to today, the membership nations of AASM contain: China, Hong Kong, India, Japan, Korea, Malaysia, Mongolia, Singapore, Philippine,Taiwan, Thailand, and Vietnam. In additions, there are more and more nations want to join AASM, such as Iraqand Indonesia.
Moreover, in 2012, AASM has alliance with “North American Society for Sport Management (NASSM)”, “Sport Management Association of Australia and New Zealand (SMAANZ)”, “European Association for Sport Management (EASM)”, “African Sport Management Association (ASMA)”, and “Latin America Association forSport Management (LAASM)” to form the “World Association for Sport Management (WASM)” to promote and share with sport management professional knowledge around the world.Since 2002, AASM EC members have voted the presidents of AASM as follows :

2002-2004 President Lee (National Korean Sports University,Korea)
2004-2006 President Qing (National Beijing Sport University, China)
2008-2010 President Kao (National Taiwan Sport University, Taiwan)
2010-2012 President Nilmanee (Chandrakasem Rajabhat University, Thailand)
2012-2014 President Nasanbat (Mongolia Sport and Physical Culture Ministry, Mongolia)
In additions, AASM has successfully hosted various professional events within its membership nations as
follows:
2000 AASM funding meeting in Beijing, China
2001 AASM funding meeting in Singapore
2002 AASM 1st Annual Conference in Seoul, Korea
2004 AASM 2nd Annual Conference and EC Meeting in Beijing, China
2005 AASM EC Meeting in Ping Tung, Taiwan
2006 AASM 3rd Annual Conference in Tokyo, Japan
2007 AASM EC Meeting in Taoyuan, Taiwan
2008 AASM 4th Annual Conference and EC Meeting in Bangkok, Thailand
2009 AASM 5th Annual Conference and EC Meeting in Taipei, Taiwan
2010 AASM EC Meeting in Hochiminh City, Vietnam
2010 AASM 6th Annual Conference and EC Meeting in Kuala Lumpur, Malaysia
2011 AASM 7th Annual Conference and EC Meeting in Ulaanbaatar, Mongolia
2012 AASM EC Meeting in Pataya, Thailand
2012 AASM 8th Annual Conference and EC Meeting in Chan Chung, China
Right now, the membership nations of AASM have increased to China, India, Hong Kong, Japan, Korea,Malaysia, Mongolia, Philippine, Singapore, Taiwan, Thailand, and Vietnam. Additionally, AASM Annual Conference has established its reputation; many membership nations are willing to host its annual conferences or EC meetings. Up to today, the annual conferences and EC meetings for the coming years have been arranged, such as 2013 Annual Conference will be in India, one of the 2013 EC Meeting will be in Singapore,the 2014 Annual Conference will be in Taiwan, and the 2015 Annual Conference will be in Malaysia. Although AASM has made progress in its performances gradually, it is still necessary for AASM to analyze the situations which this organization faces with and develops ideal plan to provide better services to its members.
Goals
2012 (August to December)
1. To develop the 2012-2014 Strategic Plan.
2. To identify the 2012-2014 EC members from each membership nation.
3. To settle the personnel appointment of 2012-2014AASM Secretariats Office.
4. To publish ASMR for 1 issue.
5. To host 1 EC meeting (if time is available)
6. To re-engineer the AASM organization.
7. To identify the policy of membership fees.
8. To find out the target market of AASM.

2013

1. To increase at least 3 nations as new members.
2. To publish ASMR for 2 issues, and AASM e- newsletters for 2 issues.
3. To host AASM EC meeting at least 2 times for per year.
4. The numbers of participants are at least 300 for 2013 AASM Annual Conference.
5. Registration successfully in an ideal nation.
6. To set up the permanent secretariat office in a specific place successfully.
7. To provide the internship opportunity for AASM membership nations’ sport management undergraduate/graduate students.
8. To attend at least 2 area sport management professional organizations and WASM meetings.

2014

1. To continue the same goals as 2013
2. To start sport facility manager accreditation campaign.

With Best Regards,
Dr. Oyunbat Nasanbat
President of AASM


2014-2016 AASM Development Plan

By
Yeh, Kong-Ting

The Development of AASM
In 1999, Asian Association for Sport Management(hereafter called as AASM) was organizing by some enthusiastic scholars from Taiwan, Singapore, Thailand, China, Japan, and Korea. In September of 2002, AASM was formally established in Korea and hosted its historically first annual conference at National Korean Sports University, Seoul, Korea.
AASM is a professional organization in seeking of academic together with practical research and promotion in the field of sport management. The missions of AASM are as follows:
1. Encouraging and promoting original research in both theoretical and applied aspects of sport management theory and practice;
2. Assisting in the dissemination of information and knowledge-base in sport management;
3. Assistinginthedevelopmentofsportmanagement programs/organizationsand professional preparation programs/organizations for Asian countries’ mutual benefits and progress;
4. Organizing or assisting in various conferences to promote and strengthen the purpose of AASM;
5. Publishing proceedings and journals related to sport management;
6. Facilitating and developing relationship among academic institutions in Asia through participation in AASM’s programs and of activities and;
7. Collaborating with other associations having similar purposes.
Since its establishment, AASM increases its member nations by years. Up to today, the member nations of AASM contain: China, Hong Kong, India, Japan,Kazakhstan, Korea, Malaysia, Mongolia, Singapore, Philippine, Taiwan, Thailand, and Vietnam. In additions, there are more and more nations want to join AASM, such as Brunei, Iraq and Indonesia.
Moreover, in 2012, AASM has alliance with “North American Society for Sport Management (NASSM)”, “Sport Management Association of Australia and New Zealand (SMAANZ)”,“European Association for Sport Management (EASM)”, “African Sport Management Association (ASMA)”, and “Latin America Sport Management Association (ALGEDE)” to form the “World Association for Sport Management (WASM)” to promote and share with sport management professional knowledge around the world. (http://www.worldsportmanagement.org/)
Since 2002, AASMEC members have voted the presidents of AASM as follows:
2002-2004 President SangchulLEE (National Korean Sports University, Korea)
2004-2006 President Chung-Lin QING (National Beijing Sport University, China)
2006-2008 President Munehiko HARADA (Waseda University, Japan)
2008-2010 President Jing-Hsiung KAO (National Taiwan Sport University, Taiwan)
2010-2012 President Shriboon NILMANEE (ChandrakasemRajabhat University, Thailand)
2012-2014 President Oyuanbat NASANBAT (Mongolia Sport and Physical Culture Ministry, Mongolia)

The Performance of AASM
1. Events
AASM has successfully hosted various professional events within its membernations as follows:

Table 1 AASM Annual Conferences//EC Meetings Hosting History

Year Event/Places Participants
2000 (August) AASM funding meeting in Beijing, China[1day] 6 founders
2001(April) AASM funding meeting in Singapore[1day] 6 founders
2002(September) AASM 1st Annual Conference in Seoul, Korea(Together with KASM Annual Conference) [1+2days] 8 EC members+150 participants
2004(September) AASM 2nd Annual Conference and EC Meeting in Beijing, China (Together with CASM Annual Conference) [1+3days] 15 EC members + 5 staffs+300 participants
2005(September) AASM EC Meeting in Ping Tung, Taiwan(Together with TASSM Sport Management Program Development Symposium) [1+2days] 15 ECmembers + 3staffs,+100 participants
2006(September) AASM 3rd Annual Conference in Tokyo, Japan[1+3days] 18 EC members + 3staffs +200 participants
2007(June) AASM EC Meeting in Taoyuan, Taiwan

(Together with TASSM Annual Conference) [1+2day]

18 EC members+ 3staffs + 150participants
2008(October) AASM 4th Annual Conference and EC Meeting in Bangkok, Thailand[1+3days] 14 EC members + 3staffs + 200 participants
2009(June) AASM 5th Annual Conference and EC Meeting in Taipei, Taiwan

(Together with TASSM Annual Conference) [1+3days]

18 EC members + 3staffs + 300 participants
2010(May) AASM EC Meeting in Hochiminh City, Vietnam

(Together with HCU International Conference) [1+2days]

12 EC members + 3staffs + 150 participants
2010(October) AASM 6th Annual Conference and EC Meeting in Kuala Lumpur, Malaysia[1+3days] 18 EC members + 3staffs + 250 participants
2011 (July) AASM 7th Annual Conference and EC Meeting in Ulaanbaatar, Mongolia[1+3days] 16 EC members+ 3staffs+200 participants
2012(April) AASM EC Meeting in Pataya, Thailand[1day]

(Together with SMAT Annual Conference)

12 EC members + 3staffs + 100 participants
2012 (August-September) AASM 8th Annual Conference and EC Meeting in Chan Chung, China

(Together with GOCASM Funding Conference) [1+2days]

18 EC members + 3staffs +400 participants
2012 (November) 2012 AASM 3rdEC Meeting in Hanoi, Vietnam

(Together with International Sport Science Conference) [1+2days]

11 EC members+ 3staffs + 100 participants
20133 (June) AASM 9th Annual Conference and EC Meeting inin Kuala Lumpur, Malaysia [1+2days] 14EC members+ 7staffs + 200 participants
2013 (October) 2013AASM 2ndEC Meeting at Aletheia University,Tamsui, New Taipei,Taiwan

(Together with 2013 Sport Management Summit, Taiwan andSWAM) [1+2days]

16EC members+27staffs + 300 participants
2014 (April) 2014 AASM 1st EC Meeting was hosted in Ulaanbaatar, Mongolia

(Together with 2014 Mongolia Sport Event Training Session) [1+2days]

13 EC members + 3 staffs +100 participants
2014 (June) AASM 10th Annual Conference and EC Meeting inin Kaohsiung, Taiwan [1+3days]

 

Up to today, the annual conferences and EC meetings for the coming years have been arranged, such as 2015 Annual Conference will be in Malaysia, and 2016 will be in Vietnam.
2. Membership
Beforethe amendment of AASM Constitution in 2013, there was not a clear definition for AASM’s membership. Only delegates from member nations attended the EC meetings, such as China, India, Hong Kong, Japan,Kazakhstan, Korea, Malaysia, Mongolia, Philippine, Singapore, Taiwan, Thailand, and Vietnam.
In 2014, after the 1st EC Meeting, AASM implements its new membership policy with Full Member and Associate Member.In additions, the yearly membership fees also decided as 300 USDs for a Full member and 50 USDs for an Associate member.
3. Publications
From 2012-2014, AASM has kept on publishing its official academic journal- Asian Sport Management Review to the 8th Volume.
4. Development Plan of 2012-2014
Although AASM has made progress in its performances gradually, it is still necessary for AASM to analyze the situations this organization faces with and develops ideal plan to provide better services to its members.
From 2012, AASM Secretariat started to design AASM development plan by analyzing the internal and external environments which AASM faces. This plan has been approved by AASM EC members during EC meetings since 2012. Please refer to appendix I in detail.
Through the implementation of AASM development plan from 2012 to 2014, AASM made great progress. The main achievements during this period were as follows:
(1) The amendment of AASM By-laws to Constitution at 2013 AASM 2nd EC Meeting on 25 October, 2013.
(2) The establishment of AASM office in Taiwan.
(3) The re-engineering of AASM organization structure as below:

(4) Re-defining AASM membership categories to Full Member and Associate Member.

SWOT of AASM

Strengths:
1. AASM acts as a platform for Asian and the other nations’ scholars to exchange their experiences.
2. AASM hosts annual conference as well as EC meetings every year for the representatives from its member nations to exchange their ideas and make contributions to its community.
3. The delegates from the AASM member nations are outstanding scholars within their own nations. AASM delegates have highly cohesions and identities to sport management and AASM.
4. AASM has formed its reputation by degrees. Right now more and more Asian nations plan to join this professional community.

 Weakness:
1. AASM is a voluntary organization without any mandatory to its members.
2. It lacks of financial resources.
3. It also lacks of HPR for the secretarial affairs. The staffs of AASM are temporarily assigned by AASM new president for every two years with high turn- over rate.
4. The communication within AASM members is inconvenient.
5. The website is weak (http://www.aasmasia.org/) and lack of maintaining.
6. Not having diversity programs to its members, the main services only annual conference, EC meeting, and ASMR publication in every year.
7. English is not the first language for the majority of Asian nations, which discourages main Asian sport management professionals to attend AASM related events and submit their manuscripts to ASMR.
8. The policy and culture background in Asian nations are different which adds the difficulty for AASM to promote sport management professional discipline in Asian nations by using a single way.
9. The official of AASM academic journal-ASMR is not so aware by the sport management researchers internationally.
10. Without much identity to the young professionals within the Asia area.

Opportunities:
1. There are many other Asian nations do not join AASM as a member yet.
2. Many Asian nations want to promote sport management in their regions.
3. Asian is quite a diversity culture area and attracts many people around the world.
4. Sport industry is more popular around the world.
5. Thediscipline of sport management has many common issues both in academic research and practical operation in many Asian nations.
6. WASM was set up in May of 2012, which generates a chance for AASM to have more collaboration opportunities with non-Asian area because AASM is one of WASM members.
7. The increased common demands of sport management professional accreditation in Asian nations, such as facility managers, event mangers, etc.

Threats:
1. There are some other organizations in the field of sport managementhas established in Asia area, such as Asian Sport Industry Management Association.
2. Some experienced and senior members drop from AASM EC due to AASM by laws and won’t come back, even endow him/herself to other competitive organizations.

Development Strategies 2014-2016
When referring the above mentioned situations, the development strategies of 2014-2016 for AASM to empower the administration efficiencyas well as the effectiveness of AASM can be suggested are as follows:
1. To raise the value of AASM.
2. To reinforce the functions of AASM organization.
3. To make good use of AASM HPR.
4. To explore the revenues.
5. To increase AASM member nations.
6. To find out AASM’s market segmentation.
7. To reinforcethe producing of AASM publications.

Tactics
Following the above strategies, the tactics within these two years (2012-2014) can be designed as the following items:
1. To raise the value of AASM
(1) To increase the awareness of AASM Annual Conference.(Marketing Commission and Secretary General)
By:

A. Making survey to all of AASM members to identify the demands of them.
B. Improving the official website; adopting modern tech., such as APP.
C. Words-of-mouth separated by EC members or AASM events participants.
D. Attending important international conferences by AASM representatives to introduce AASM.
E. Trying to implement new and valuable events or projects to create more services to AASM members.

(2) To increase the academic reputation of ASMR(ASMR Editors)
By:

A. Inviting famous Asian as well as otherintercontinentalscholars to join the edition committee.
B. Encouraging the annual AASM Conference outstanding research awardees to submit their papers to ASMR.
C. Introducing new issues to AASM colleagues.
D. Collaborating with famous publishers, such as Human Kinetics.

(3) To form a useful network within member nations. (Community Relation Commission, Secretary General)
By:

A. Keeping contacting to members all the time.
B. Providing more information to members, such as e-newsletters.
C. Sharing the local news/events related to the individual member nation.
D. Maintaining the AASM official website all the time.

(4) To create a useful linkage and alliance relations with other area sport management organizations,such as TASSM, NASSM, WASM, even IOC.(Community Relation Commission, Secretary General)
By:

A. Attending their annual conferences;
B. Inviting their representatives to attend AASM conferences;
C. Sharing and exchanging with them AASM information, such as e-newsletters and ASMR;
D. Creating collaboration activities with other organizations.

(5) Tospawn more collaboration projects within AASM membership nations.(Community Relation Commission, Secretary General)
By:

A. Providing more occasions for the scholars from the member nations to exchange their experiences, such as inviting them to join AASM various commissions.
B. Finding important information for AASM colleagues to collaborate to one another.
C. Signing MOUs with AASM member nations.

(6) To have alliance with other experienced nations to create AASM unique certificate. (Education Commission)
By:

A. Set up AASM important sport management professional accreditationsystem which meets the demands of AASM member nations.
B. Introducing the system to AASM members.
C. Encouragingand help AASM member nations to set up their own sport management professional accreditation system.
D. Having a joining collaboration agreement of the certificate recognizing with the member nations that already have and promote the certificates in their own countries.
E. Cultivating ideal AASMmembers as the lecturers for the training session of this accreditation system.
F. Accompanying with the AASM lecturers to promote the importance and marketability of this certificate within their own nations and the area of Asia.

2. To make good use of AASM HPR
(1) To identify AASM members.(Community Relation Commission and Secretary General)
By:

A. Contacting the individual member nation (Full Members/ Temporary Full Members) delegates and Associate Members.
B. Pool these active members into a list.
C. Informing them to attend the coming AASM related events.

(2) To make good use of AASM experts.(3 Commissions and Secretary General)
By:

A. Finding all the persons who have been the EC members during the last 10 years.
B. Contacting these persons for further collaborations.
C. Assigning these persons with specific tasks related to AASM affairs.

(3) To retain experienced officials in AASM.
By the same method as mentioned above.
(4) Assembling AASM experts to produce a unique active sport event to portray the character of AASM professional image.—AASM Cup.
(5) To provide internship opportunities for the AASM membernations
By:

A. Developing an internship policy of AASM.
B. Introducing this policy to member nations;
C. Accepting the applications from the applicants.
D. Starting the applicant’s internship work.

3. To explore the revenues
(1) To design the formula of AASM membership fees(Treasurer and Secretary General).
By:

A. Judging the fix costs of AASM.
B. Judging the variable costs of AASM generated from different occasions.
C. Judging the potential revenues.
D. Identifying the break-even point.
E. Setting up the amount of membership fees.

(2) To develop the AASM sponsorship proposal. (Marketing Commission)
By: Assigning the Marketing Commission to deal with this work.
(3) To encourage the donations from the general public.(Marketing Commission)
By: Assigning the Marketing Commission to deal with this work.
(4) To create new events for the sport management professionals from the membership nations by receiving their registration fees.(Marketing Commission)
By: Assigning the Community Commission to deal with this work.

4. To increase AASM member nations(Community Relation Commission)
(1) Inspiring AASM members to introduce non-member nations’ scholars to join AASM related events.
(2) To find out ideal persons from non-member nations to attend the AASM related events by using the AASM official website advertising.

5. To find out AASM’s market segmentation (Marketing Commission)
(1) To define AASM’s market
By:

A. Reviewing the demographics of the AASM events participants to identify their characters;
B. Identify the demands of AASM customers.

(2) To identify the market segment with other similar organizations.
By:Comparing the contents of the missions and finding out the differences from AASM with other competitors.

6. To publish AASM publications regularly (ASMR Editors)
(1) The publication of ASMR constantly.
By:

A. Having strong linkage with AASM scholars by the editors of ASMR;
B. Asking the AASM colleagues to submit their manuscripts to ASMR;
C. Finding the outstanding presenters of AASM Annual Conferences to submit their papers.
(2) The re-publication of AASM e-news.
By: appointing Secretariat Office to deal with this work.

Goals
July, 2014- June, 2015
1. To increase at least 2 AASM member nations.
2. To publish ASMR for 2 issue, and AASM e- newsletters for 2 issues..
3. To develop the 2014-2016 Strategic Plan.
4. To form 2014-2016 AASM service task forces.
5. To identify members demands through survey.
6. To host at least 2 EC meeting.
7. To host 2015 AASM Annual Conference.
8. To have collaboration agreement with at least 1 of AASM member nation.
9. To attend at least 1 area sport management professional organizations and WASM meetings/conference.

July, 2015- June, 2016
1. To increase at least 3 nations as AASM new members.
2. To publish ASMR for 2 issues, and AASM e- newsletters for 2 issues.
3. To host AASM EC meeting at least 2 times for per year.
4. To attract at least 250 participants for 2015 AASM Annual Conference.
5. To attend at least 1 area sport management professional organizations and WASM meetings/conference..
6. To start sport facility manager accreditation campaign.
7. To provide the internship opportunity for AASM member nations’ sport management undergraduate/graduate students.
8. To have collaboration agreement with at least 1 of AASM member nation.

Timetable
The working timetables are displayed as follows:

Table 2 Working Timetable for 2014-2015 (July 2014 to June 2015)

Time Responsive Division Event Note
July, 2014 All To implement the 2014-2015 Strategic Plan.
July, 2014 All To form 2014-2016 AASM service task forces.
December, 2014 Secretariat/Community Relation To identify members demands through survey.
All Year Secretariat/ASMR To publish ASMR for 2 issue, and AASM e- newsletters for 2 issues.. Volume 9 and Volume 10
All Year Secretariat To host at least 2 EC meeting.
October, 2014 Community Relation To increase at least 2 member nations.
December, 2014 Community Relation To have collaboration agreement with at least 1 of AASM member nation.
All Year President/Honorary President To attend at least 1 area sport management professional organizations and WASM meetings/conference. WASM: Madrid, Spain
June, 2015 Secretariat 2015 AASM Annual Conference Malaysia

Table 3 Working Timetable of 2015-2016 (July 2015 to June 2016)

Time Responsive Division Event Note
All Year Community Relation To increase at least 3 nations as AASM new members.
All Year Secretariat/ASMR To publish ASMR for 2 issues, and AASM e- newsletters for 2 issues. Volume 11 and Volume 12
All Year Secretariat To host AASM EC meeting at least 2 times for per year.
September, 2016 Secretariat To attract at least 250 participants for 2016 AASM Annual Conference. Vietnam
All Year President/Honorary President To attend at least 1 area sport management professional organizations and WASM meetings/conference.
January, 2016 Education To start sport facility manager accreditation campaign.
All Year Education/Marketing To provide the internship opportunity for AASM member nations’ sport management undergraduate/graduate students.
All Year Community Relation To have collaboration agreement with at least 1 of AASM member nation.

Financial Management
AASM will start to open its account from July, 2014. The financial management rationale is toincrease its sustainability in the future. The annual budgets of these two years are shown as follows:
1. The Financial Year of 2014-2015 (July 2014 to June 2015)
The financial year of 2014-2015 is to attend a break-even status. The fix costs will be covered from the incomes of Membership fees and Donation and Sponsorship, this amount are 5,400 USDs. The Variable Cost comes from 2015 AASM Annual Conference, it will be covered by the registration fees and Organizing Committee other incomes Please refer to Table 4.

Table 4 Asian Association for Sport Management Annual Balance Sheet

(USD)

Items Sums Items Sums
Expenditures Incomes
 

Fix

Costs

 

Personnel (2 part-time * 150*12mons.) 3,600 Membership fees (13FMs*@300+ 10AMs*@50) 4,400
Operation fees (@100*12

mons.)

1,200 Donations and Sponsorships 1,000
EC /Commissions meetings (6*@100) 600
Variable

Cost

2015 AASM Annual Conference 800,000 Conference Participant registration fees

(200*@250)

50,000
Organizing Committees other incomes 30,000
Sums 854,000 Sums 854,000

2. The Financial Year of 2015-2016 (July 2015 to June 2016)
The 2015-2016 financial management policy will follow the last year’s policy and try to improve AASM financial situation. The variable costs may be covered from the registration fees and Organizing Committees other incomes and make the financial surplus for 4,000USDs. For the fixed costs will be covered by the incomes form membership fees and donations and sponsorships and also generate a surplus for 900 USDs. Therefore, the anticipated financial surplus will be 4,900 USDs. Please refer to the following table in detail.

Table 5Asian Association for Sport Management Annual Balance Sheet

 (USD)

Items Sums Items Sums
Expenditures Incomes
 

Fix

Costs

 

Personnel (2 part-time * 300*12mons.) 7,200 Membership fees (15FMs*@300+ 20AMs*@50) 5,500
Operation fees (@150*12

mons.)

1,800 Donations and Sponsors 5,000
EC /Commissions meetings (6*@100) 600
Variable

Costs

Certificate Training Sessions 18,000 Registration fees (100 persons*200) 20,000
AASM Active event 18,000 Registration fees (100 persons*200) 20,000
2015 AASM Annual Conference 800,000 Conference Participant registration fees

(200*@250)

500,000
Organizing Committees other incomes 300,000
Sums 845,600 Sums 850,500